Exceed Marketing

9 November 2011

When economic times are tough, marketing budgets are usually at the top of the list to be down-sized. But in order for businesses to stay viable, marketers need to keep their brand visible in the marketplace. Understandably, it will be challenging trying to convincing a boss who is facing budget cuts across the board that marketing is worth the time, money and resources! Even more so with an ever increasing number of marketing channels available, all in need of time and money.

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Friday, 9 December 2011

The past year didn’t see the emergence of the next Facebook or Twitter. Rather, it saw social and digital spread to new places and along the way enabled a wave of new opportunities for content creators and marketers. Have a look at some predictions of what lies ahead for 2012 in media and advertising.

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Tuesday, 22 November 2011

Facebook just became an even bigger tool for businesses with the recent release of their new insights tab for page administrators featuring Likes, Reach, and Talking About This. Page admins now have access to more organized and detailed analytics about fan interaction and engagement on Facebook Pages. See why the new Facebook insights for admins matter to business...

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Sunday, 28 August 2011

APPLE has won the title of most powerful brand in the world, known for having more profit than the entire US Government.

In the 2011 BrandZ study by global brands agency Millward Brown, four of the top five leading brands were in technology; Fast-food giant McDonald's came in fifth.

The success of big brands, such as Apple, Google and Coca-Cola, comes from feeding consumers' emotional needs – they’re are about fitting in and if lots of people are using them it becomes easy for us to buy them.

Rising in value by 84 per cent this year following the release of the iPad and continued success of the iPhone (more than 1.7 million iPhones sold in it's first three days on the market), Apple overtook Google as the world's most valuable brand after four years at the top.

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Wednesday, 27 July 2011

With over 1 billion product and service reviews posted online in America alone last year, it's no surprise that marketers are turning their focus to this resource. But market analysts say very few are getting it right. While social data can offer valuable insights, it must be read with caution...

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Monday, 11 July 2011

Cutting your sun exposure is easier than cutting out a skin cancer
Free 30+ sunscreen

There is nothing healthy about a tan
Protect yourself 5 ways from skin cancer

Advertising Agency: Cooch Creative, Perth, Australia

Executive Creative Director: Ron Samuel

Creative Director / Copywriter: Ron Samuel

Art Director: Spencer Battista

Copywriter: Mick Colliss

Art Director: Aleisha Zappia

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Feel the Magic with Secrets exclusive Royal Inspired Collection.

Click here

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LinkedIn has announced that it has finally reached a major milestone: 100 million users and counting.

The company, founded in December 2002 and launched in May 2003, reached profitability fairly soon, and its growth has been accelerating over the past few years. It took LinkedIn six years to reach 50 million users, but it only took a year and a half for the business social network to double that number. LinkedIn hit 85 million members in October 2010 and revealed that it had more than 90 million users when it filed to go public earlier this year. LinkedIn is now adding one new member per second.

To celebrate its new achievement, the LinkedIn team has released an infographic breaking down its growth and its overall membership. It comes with several interesting tidbits of information on who uses LinkedIn and even when they use it.

Here are some of the most intriguing stats from LinkedIn’s infographic:

* 56% of LinkedIn’s users are outside of the United States. LinkedIn is experiencing its fastest growth internationally.

* LinkedIn’s fastest-growing country is Brazil, with 428% growth year-over-year. Brazil is followed by Mexico, India and France.

* The height of LinkedIn activity happens during the workday, peaking at around noon. Mobile usage, on the other hand, typically peaks around 8:00 p.m.

* There are almost 1 million teachers on LinkedIn; 20% of the site’s users work in the service sector, while 9% work in finance and another 9% are in the high-tech industry.

For most of its 7-plus years of existence, LinkedIn has dominated its niche of social business users. The result is a valuation nearing $3 billion and 5.5 billion monthly pageviews. While it’s no Facebook, we bet most people would love to be in LinkedIn founder Reid Hoffman’s shoes right now.

We’ve included LinkedIn’s infographic for your viewing pleasure. Click on the image for a full-sized version.

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A big, powerful wild card just entered the movie distribution business. Warner Bros. Entertainment announced today it will begin distributing movies for sale and for rent through Facebook, beginning with "The Dark Knight." Initially it will be available for rental for $3 or 30 Facebook credits. Ultimately, other Warner movies will be available for both rental and for purchase.

Facebook is already the fastest-growing video service, so adding movies and, one would presume, TV episodes, should accelerate that. Facebook was the sixth-largest video provider in January, according to ComScore, ahead of Microsoft, Turner and Hulu. Unlike Hulu or YouTube, Facebook (thanks to Zynga) already has a robust credits marketplace made up largely of people buying virtual goods for games like "Farmville" and "Mafia Wars."

Hulu and Apple's iTunes have plenty of content and have been working to add social functionality to their services. Why? Because while search is great, TV and movies are social experiences, and they believe that social connections should play a big role in the discovery of content. People want to know what their friends are watching, and Facebook is best positioned to facilitate that.

The big question is how far YouTube goes into movie and TV sales and rentals. Right now YouTube has a limited catalog of movies for rent, such as "Reservoir Dogs" for $1.99, and via ad-supported streaming, like Jackie Chan's "The Young Master." YouTube's strategy seems pretty clear: It won't pay big Hollywood fees for content. Rather, it's looking to cultivate a new market for short-form video that exists largely outside Hollywood.

"The Dark Knight" isn't a new release (2008), and Facebook appears to be getting the same terms as iTunes, which rents the film for $2.99 and sells it for $9.99. One thing Facebook (and Netflix) have that Apple doesn't is a beachhead as an app on most internet-connected TVs.

Another way they're similar: Facebook takes a 30% cut of credits transactions, just like iTunes. Still, if Facebook allows studios to sell their wares directly and set their terms, there's no reason its catalog won't expand quickly. Netflix shares opened nearly 3% lower on the Nasdaq the morning this deal was announced

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QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign.

QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re using and what brands are running QR code campaigns.

Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable‘s first interactive infographic. So have your smartphones at the ready, and click the image below if you need to see a larger version.

When you’re done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it?

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“We don’t have a choice on whether we do social media, the question is how well we do it.”– Erik Qualman.

So, how well do you do it? It’s important to keep tabs on emerging social media technologies to make sure you are investing in the right areas even if some areas are not relevant immediately.

Here are some trends for 2011 that will help keep your business ahead.

1. Online video. Everywhere.

Online video is not a new phenomenon; however, what’s new about this avenue is that it is increasingly everywhere. The bar has been set high for the level of consumer interaction and this must include valuable interactive video. Video engagement is continuously increasing and in October alone, 5.4 billion videos were viewed -  2 billion of which were on Facebook. Brands and consumers rely on video to provide information that is not present elsewhere in social media, making it a critical component in shaping people’s perception about companies and each other... read full article

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